🛒 Yureka – AI-Powered Product Comparison Engine
By Blue Developments | Industry: E-commerce, AI, RetailTech
🔍 Project Overview
Yureka is an intelligent product discovery and comparison platform developed by Blue Developments to simplify the online shopping experience. With real-time data processing, seamless browser integration, and user-centric design, Yureka empowers consumers to make faster, more informed buying decisions across diverse e-commerce platforms.
The platform offers side-by-side feature comparisons, product reviews, and pricing history—allowing users to filter, rank, and choose products with clarity and confidence.
🚧 Challenges in Online Shopping
Digital shoppers face a range of challenges:
- Too many options across marketplaces
- Difficulty comparing key features, warranties, and specs
- Lack of real-time product updates or pricing drops
- Poor compatibility between comparison tools and web browsers
- Slow response time in traditional platforms
✅ Our Solution
Blue Developments built Yureka using a robust, scalable architecture optimized for speed, usability, and integration.
Key Features Delivered:
🧠 Smart Product Comparison Engine
- Breaks down essential features (size, tech specs, material, price)
- Highlights differences instantly between multiple products
📊 Real-Time Price & Stock Updates
- Live monitoring of e-commerce platforms (Amazon, Walmart, etc.)
- Instant alerts for sales, discounts, or restocks
🌐 Browser Compatibility
- Works across Chrome, Safari, Edge, and Firefox
- Built using modern web standards and optimized JS bundles
📱 Mobile-Responsive UI
- PWA-ready interface for mobile and tablet shoppers
- Real-time sync between devices
📦 Collections & Saved Lists
- Users can group items into boards or collections
- Enables sharing, exporting, and reviewing with others
📈 Business Impact
Yureka has proven to significantly improve the buyer journey:
- ⏱️ 37% reduction in decision-making time
- 🛒 +61% increase in product comparison usage among users
- 🌍 Successfully launched in MENA & US markets
- 🤝 Integrated with 20+ e-commerce platforms
- 🔍 Used daily by price-conscious shoppers and tech-savvy buyers
⚙️ Tech Stack
| Layer | Technology |
|---|---|
| Frontend | React.js, TailwindCSS |
| Backend | Node.js, PostgreSQL, TypeScript |
| Syncing Logic | CRON + Puppeteer + Server Sent Events |
| Browser Extension | JavaScript, Manifest V3 |
| Hosting | Firebase + Vercel + Cloudflare CDN |